About the project
Wallaby Glamping is located in a natural setting on the outskirts of Bogotá, offering visitors a unique experience that combines comfort and a connection with nature. This place provides services to meet various needs, such as stays in Geodesic Domes or Cabins, personalized celebrations for special occasions, and relaxing spa treatments that ensure moments of rest and well-being.
The target audience of Wallaby Glamping mainly consists of couples who want to escape the hectic routine of urban life. It is ideal for those looking for a peaceful, romantic, and unique plan where they can disconnect from the chaos of the city and enjoy the tranquility provided by this corner surrounded by nature.
Create the necessary platforms to start building an online presence and sales.
To bring this first project to life, I focused on the essential fundamentals of any business, analyzing what the competition was doing and answering key questions such as: Who is our ideal customer, and what are their characteristics? With this information, I started to create the brand, defining its logo, photos, and communication style. At the same time, my mission was to establish the necessary digital ecosystems for the glamping, with the goal of attracting customers from the outset. In this process, I developed the website, produced photographs, and managed social media, ensuring that the essence of the project was communicated and connected with our target audience.
@wallabyglamping Disfruta de un fin de semana en nuestro Glamping cerca a Bogotá con Jacuzzi privado a 50 minutos de Bogotá. #fyp #glampingbogota #glamping #glampingpetfriendly #glampingconjacuzzi #escapada #planbogota #planesromanticosenpareja #silvania #glampingcundinamarca ♬ Darviin Canela - DonDarviin
@wallabyglamping Es septiembres y no tienes planes. ¡Reserva en nuestro glamping! Acá te esperamos. #glamping #plandefindesemana #planromantico ♬ Lo-fi hip hop - NAO-K
05